Hoyts is an Australia wide cinema chain, and for a long time has been familiar to Australian moviegoers as the place to see the latest big releases. There are over forty theatres throughout metropolitan centres in most states. For more information, visit www.all-hobbies-r-us.com
Hoyts also runs specialized theatres which cater to specific markets. Cinema Paris at Fox Studios in Sydney features a selection of art house and international films. La Premiere cinemas can be found at a number of locations in Sydney, Melbourne and Perth, and offer audiences a luxurious movie viewing experience, with super size screens, superior digital surround sound, luxury seating including sofa seats for two, a lounge and wine bar, and complimentary popcorn, coffee, tea and soft drinks. All of this comes at a price, but it can be an attractive choice for a special night out.
Avid moviegoers can sign up as a Hoyts Movie club member. It's free to join, and members get a range of benefits, including members only $9 movie tickets for selected sessions, candy bar discounts, a personalized weekly email newsletter, and access to special competitions. To join customers need to log on and provide a few personal details, but the data will only be used by Hoyts to tailor the marketing material they send, so members will receive movie news which is of most interest to them.
Hoyts also has a range of other services which will be of particular interest to mobile savvy teens. Promotional movie wallpapers, animated screensavers and action games can be downloaded from the official Hoyts website for a small fee. Customers can get instant information on session times via SMS, simply by sending the keywords for the cinema name and movie title. This is a simple innovation, but a fantastic convenience to customers.
Author: Sufi Fanning
Monday, June 05, 2006
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